EFFECT OF TREND FM ON ISSELEKU CULTURE AND TRADITION

This study probes the effects which trend FM has on the culture and tradition of the Issele-Uku people. The research posits that the current FM trends in cultural behaviour of youths in Nigeria as observed among people of Issele-Uku is significantly associated with their perception of western culture and exposure to forms of mass media such as programmes and adverts on radio. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. With the advent of effective mass media and communication, Issele-Uku people are very much influenced by the power of media in all spheres of life. It has come to prove that mass media and communication have a great impact on the Issele-Uku community of Delta State. Recommendations to check the cultural genocide for further research were preferred.