RESEARCH AS INSTRUMENT OF ORGANIZATION EFFECTIVENESS (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU)

This project was carried out with sole aim of identifying why and how “Research is an instrument of organizational effectiveness using Nigeria Bottling company Plc Enugu as a case study. For oral interview questions were used to guide the study. The oral interview questions were as follows. Has research have any important role to play in the efficiency, growth and development of the organization? What are those factors that affect the research? Should research be of only scientific approach? Should research workers works base only within the organization or across the organization? A sample of fifty (50) respondents were used to represent the entire population of the Nigeria Bottling company Plc, managers, Researchers and other works comprise the respondents of the interview. Oral interview provided the sources of data for the study, percentages were used to analyse the data. The data collected were presented with the use of while setting up research department, organizations are advised to position it in a way it will be communicating adequately management information system. As this helps a lot in retaining information and collection of external information that will help the company in research and other-wise