THE IMPLICATION OF DISTRIBUTION OF CONSUMERS GOODS FOR CONSUMERS SATISFACTION(A CASE STUDY OF GUINNESS NIGERIA)

Marketing is a process whose principle is to promote and facilitate exchange through marketing individuals and groups obtain what they need and want by exchanging produce and services with other parties such a process can occur only when there are at least two parties each of which has something to offer. In addition exchange cannot occur unless the parties are able to communicate about how to deliver what they offer.The task of distribution is to make goods physically available to buyers. Thus bridge the gaps of space and time between production and usage or consumption. The advent of structural advancement programme has seen the emergence of rearrangement in the distribution system in the country.