THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION(A CASE STUDY OF NITEL PLC ENUGU)

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu. The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation. The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.