THE ROLE OF MARKETING COMMUNICATIONS(A CASE STUDY OF JOHN HOLT)

The first chapter of this work dealt on the Background of the study, to the subject matter. In the second chapter of this work, the research made clear explanation of marketing communication. The school of thought within the subject area, the school of thought relevant to the study and the summary. The third chapter of this work dealt with the method used in carrying out the research, source of data, data presentation and data analysis. In this chapter also, the project work clearly explained the recommendation and conclusion.